Website Restructure · Mobile Optimization · Digital Content Support

Rising Builders

A website restructuring and content-support project for a community-focused organization working to connect people with trade education, practical skills, workforce development, and new career opportunities.

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Client: Rising Builders
Year: 2026
Status: In progress, website improvements and content development ongoing
Category: Website Restructure · Mobile Optimization · Digital Content Support
Platform & tools: GoDaddy Website Builder · Zeffy · Canva · Google Docs · Social media platforms

pixelsbyraelyn · rising-builders

Image

Overview

About the client

Rising Builders is a McKinney-based organization focused on trade education and workforce development. Its work is centered on helping participants build practical knowledge, professional confidence, and pathways toward sustainable careers.

What they needed

The existing website contained useful information, but the organization and mobile presentation made it difficult for visitors to fully understand the program. The team needed a clearer website structure, better mobile layouts, stronger organizational messaging, correct placement of About and Contact content, improved image presentation, a clearer donation pathway, updated leadership information, and social media content support.

My role

I am supporting Rising Builders as a website strategist, website editor, mobile-layout specialist, content organizer, copywriter, and social media content partner.

The challenge

What needed solving

The website had structural and visual issues that affected usability, particularly on mobile devices. Some content appeared on the wrong pages, images and sections did not scale consistently, and the organization's mission and community impact needed clearer presentation. The project also required working within the layout and functionality available through the GoDaddy Website Builder.

The solution

What was designed

I focused on improving the existing website rather than rebuilding it. I reorganized navigation and page content so visitors can find information more easily, corrected sizing, spacing, alignment, image ratios, and overlapping elements on mobile, refined the organization's language for students, families, community members, sponsors, and donors, and improved contact and donation pathways using Zeffy.

·01Reorganized navigation and homepage hierarchy for clearer wayfinding
·02Rebuilt mobile hero, spacing, image ratios, and overlapping sections
·03Corrected About and Contact content so each page serves a clear purpose
·04Planned a Zeffy donation section with a visible call to give
·05Aligned website and social content around the organization's mission and programs

Services provided

How I contributed

My work centers on cleaning up the existing site, improving mobile usability, and building a stronger foundation for donor and community communication.

Website audit
Website restructuring
Navigation review
GoDaddy website editing
Mobile optimization
Content organization
Copy refinement
About page updates
Contact page corrections
Image sizing and compression
Contact-form alignment
Donation-section planning
Zeffy integration planning
Leadership-content organization
Social media strategy
Social media content development

Project scope

What was included

·01Homepage improvements
·02Navigation restructuring
·03About page improvements
·04Contact page corrections
·05Leadership content
·06Mobile hero updates
·07Image and spacing corrections
·08Donation call to action
·09Zeffy donation section
·10Social media support
·11Ongoing content refinement

Process

Design and development process

Because this is an ongoing project inside an existing website builder, my process is focused on prioritized improvements rather than a rebuild.

·01
Audit
I reviewed the website's structure, mobile experience, content placement, and visual inconsistencies.
·02
Prioritization
I worked with the team to identify the most important corrections and the information visitors need first.
·03
Restructure
I reorganized page content, navigation, imagery, and calls to action within GoDaddy's existing builder.
·04
Mobile refinement
I corrected layout issues that affected readability and usability on smaller screens.
·05
Content expansion
The scope expanded to include leadership content, donation planning, and social media development.

Gallery

Selected screens

A closer look at the website I designed for Rising Builders.

Key features

Deliverables and highlights

·01

Clearer navigation

The revised organization helps visitors understand where to find program, leadership, contact, and support information.

·02

Mobile optimization

Hero sections, images, spacing, and content blocks are being adjusted for smaller screens.

·03

Correct content placement

About and Contact information is being reorganized so each page serves a clear purpose.

·04

Donation pathway

A Zeffy section is being developed to make financial support easier to understand and access.

·05

Brand consistency

Website and social content are being aligned around the organization's mission, programs, and community impact.

Outcome

The final result.

This is an ongoing project. The work completed so far is creating a clearer, more professional, and easier-to-navigate digital presence while giving Rising Builders a stronger foundation for future program, donation, sponsor, and community communications.

Visit Live Website

Skills demonstrated

What this project shows I can do

Website auditing
Information architecture
Mobile optimization
Content strategy
GoDaddy Website Builder
Copywriting
Nonprofit communication
Donation integration planning
Social media strategy
Stakeholder collaboration
Working within platform limitations

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