Kimball Ridge Advisory Services × Candace N. Ford
Developing two distinct social media identities through strategic content planning, branded graphics, thoughtful copy, and ongoing platform management.
- Social Media Strategy
- Content Creation
- Graphic Design
- Copywriting
- Content Planning
- Ongoing Management
- Client
- Kimball Ridge Advisory Services and Candace N. Ford
- Services
- Social Media Strategy, Content Creation, Graphic Design, Copywriting, Scheduling, and Content Management
- Platforms
- Instagram · Facebook
- Project type
- Ongoing Social Media Management
Two brands. Two audiences. One cohesive content system.
Kimball Ridge Advisory Services supports nonprofit organizations through financial insight, organizational development, grant readiness, and practical leadership guidance.
Candace N. Ford's author platform introduces readers to her work, creative perspective, and the Cunningham Chronicles. Her content is designed to feel polished, editorial, warm, and rooted in character-driven storytelling.
Although the brands are connected through the same client, each one requires its own voice, visual identity, audience strategy, and content direction.
A recognizable presence for each brand
The goal is to establish a consistent and recognizable social media presence for both brands while ensuring that neither loses its individual identity.
For Kimball Ridge, the content should position the brand as a knowledgeable and approachable resource for nonprofit leaders. Posts should translate complex topics into clear, practical guidance and encourage organizations to prepare before pursuing funding or growth.
For Candace's author platform, the content should build curiosity around her books, introduce readers to the emotional world of the Cunningham Chronicles, and strengthen her presence as an author without relying solely on direct book promotion.
Kimball Ridge Advisory Services
- ·01Educate nonprofit leaders
- ·02Build professional credibility
- ·03Highlight grant readiness and organizational development
- ·04Turn long-form insights into accessible social content
- ·05Encourage conversation and lead generation
Candace N. Ford
- ·01Increase awareness of the Cunningham Chronicles
- ·02Build reader curiosity without revealing spoilers
- ·03Establish a polished author identity
- ·04Create an editorial, story-centered content experience
- ·05Balance book promotion with author and character-focused content
The strategic direction
Each brand follows a separate content direction based on its audience, purpose, and visual identity.
Kimball Ridge Advisory Services
Kimball Ridge content focuses on nonprofit development, grant readiness, financial visibility, leadership, and organizational sustainability. The tone is knowledgeable, practical, and encouraging. Educational carousels, checklists, leadership prompts, and concise advisory posts help make professional guidance easier to understand and apply.
Visual direction
Established Kimball Ridge blue, gold, and white brand palette with clean layouts, strong hierarchy, and a professional advisory-services feel.
Candace N. Ford
Candace's content focuses on the Cunningham Chronicles, her creative perspective, character-driven storytelling, and the themes surrounding women navigating moments of personal change. The approach is editorial and curiosity-led rather than overly promotional.
Visual direction
Warm cream, burnt orange, coral, deep navy, muted teal, and black palette. The content should feel polished, literary, warm, and comparable to a modern book-club editorial.
Content pillars
Kimball Ridge Advisory Services
- Nonprofit educationpillar 1
- Grant readinesspillar 2
- Financial and organizational insightpillar 3
- Leadership guidancepillar 4
- Checklists and practical resourcespillar 5
- Conversation-driven calls to actionpillar 6
Candace N. Ford
- Story excerpts and curiosity-building quotespillar 1
- Character and theme explorationpillar 2
- Author insightspillar 3
- Behind-the-story contentpillar 4
- Cunningham Chronicles awarenesspillar 5
- Reader engagementpillar 6
The ongoing content process
- ·01
Strategy and planning
Identify the focus, audience, message, and purpose of each post while maintaining separate strategies for both brands.
- ·02
Content development
Turn blog topics, book excerpts, client insights, and campaign goals into useful social media concepts.
- ·03
Visual creation
Design branded graphics and carousels that reflect each brand's established visual identity.
- ·04
Copy and review
Write captions, refine messaging, and prepare content for client review and approval.
- ·05
Scheduling and management
Organize approved posts, support consistent publishing, and use performance insights to guide future content.
Selected social content
A selection of branded graphics, educational carousels, author-focused posts, and campaign concepts created for both platforms.
Ongoing deliverables
- ·01Social media strategy for two distinct brands
- ·02Monthly content planning
- ·03Branded social media graphics
- ·04Educational carousel design
- ·05Caption writing and copy development
- ·06Author and book-related content
- ·07Content review and approval coordination
- ·08Post scheduling and publishing support
- ·09Ongoing content refinement
- ·10Performance review and recommendations
Building a consistent presence
This is an ongoing engagement focused on strengthening both brands through consistent, recognizable, and audience-specific content. The work completed so far has established clearer visual directions, repeatable content categories, and a more organized approach to planning and publishing.
What this project shows I can do
- Multi-brand content strategy
- Social media management
- Content planning
- Branded graphic design
- Carousel design
- Copywriting
- Author marketing
- Nonprofit communications
- Audience-focused messaging
- Ongoing client collaboration
Need a stronger social media presence?
I create thoughtful content systems that help brands communicate clearly, remain visually consistent, and connect with the right audience.
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