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Product Launch · Ecommerce Support · Digital Marketing

The Perfect Part® Comb

I supported the digital launch of The Perfect Part® comb through waitlist development, ecommerce setup, launch emails, social media content, and customer-facing website strategy. The campaign grew the waitlist beyond 500 subscribers, generated more than 40 early pre-orders, and helped product content reach over 12,900 views.

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Client
Rooted Lab & Co.
Year
2026
Status
Launched, with continued website and marketing support
Category
Product Launch · Ecommerce Support · Digital Marketing
Platform & tools
Squarespace · Squarespace Commerce · Easyship · Canva · Email marketing tools
Overview

About the client

Rooted Lab & Co. is the company behind The Perfect Part® Comb. Its founder, Mo, developed the product after recognizing how difficult and time-consuming it could be to create evenly sized sections consistently. Mo brought a problem-solving mindset shaped by 20 years in Army aviation and taught herself 3D printing to develop the comb. The product went through multiple prototypes, tests, and improvements before becoming ready for manufacturing and launch.

What they needed

The product needed more than a standard online store. Because it introduced a new tool and method, customers needed to quickly understand what the comb does, how the adjustable guide works, who the product is for, why it is different from a traditional rat-tail comb, how to join the waitlist or purchase it, and what to expect after ordering. The brand also needed a system for collecting early interest before inventory became available.

My role

I served as the website designer, e-commerce strategist, copywriter, brand support partner, launch coordinator, and digital content strategist. I helped translate the product's technical details and founder story into a customer-facing website that was understandable, polished, and easy to navigate.

  • ·01Designed and managed the original pre-launch Squarespace website
  • ·02Built and supported the product waitlist campaign
  • ·03Created launch and customer email communications
  • ·04Supported ecommerce setup and the transition to Shopify checkout
  • ·05Developed social media launch content and customer messaging
  • ·06Assisted with shipping, policies, FAQs, and the digital customer journey
The challenge

What needed solving

My main challenge was introducing an unfamiliar product without overwhelming visitors. The website needed to educate customers, build trust in a product that had not yet entered the market, capture early demand, and eventually support pre-orders and sales. The project also evolved while the product was still being developed, so the website, messaging, policies, launch timeline, and visual direction had to stay flexible.

The solution

What was designed

I designed a product-led digital experience that moves customers through three stages. First, I helped visitors understand the problem by explaining the difficulty of creating equal sections and why the product was created. Next, I introduced the product by presenting the adjustable guide sizes, locking mechanism, materials, and uses in clear language. Finally, I guided visitors toward the next step, whether that was joining the waitlist, exploring the product, pre-ordering, or purchasing.

  • ·01Product-first homepage that leads with the comb and its use cases
  • ·02Feature explanations covering the adjustable guide tooth and 13 locked click sizes
  • ·03Founder story that grounds the invention in Mo's real experience
  • ·04Waitlist landing page paired with an automated welcome email
  • ·05FAQ, shipping, return, and cancellation policies written in plain language
Services provided

How I contributed

I handled strategy, design, copy, and configuration across the full launch experience, from the early-access page to the live storefront.

  • Website strategy
  • Sitemap and page planning
  • Squarespace website design
  • Responsive design
  • E-commerce setup
  • Product page design
  • Product copywriting
  • Founder story development
  • Waitlist landing page
  • Email signup setup
  • Welcome email development
  • FAQ development
  • Shipping and policy development
  • Squarespace Payments configuration
  • Easyship workflow planning
  • Social media launch support
  • Content planning
  • Ongoing website updates
Project scope

What was included

  • ·01Early-access landing page
  • ·02Homepage
  • ·03Shop page
  • ·04Product page
  • ·05About page
  • ·06FAQ page
  • ·07Email signup experience
  • ·08Order policies
  • ·09Shipping information
  • ·10Mobile optimization
  • ·11Pre-order and purchase flow
Process

Design and development process

I worked in stages that matched where the product was in its development, so the site could grow with it from waitlist to live storefront.

  1. ·01

    Discovery

    I met with the client to understand the invention, intended customer, product-development story, launch timeline, and business goals.

  2. ·02

    Strategy

    I planned the website around the questions a customer would naturally have when meeting a new product for the first time.

  3. ·03

    Content and design

    I developed the page hierarchy, product explanations, founder story, policies, calls to action, and visual layouts.

  4. ·04

    E-commerce setup

    I configured the product experience, payment processing, order information, and shipping workflow.

  5. ·05

    Testing and launch

    I reviewed the site across screen sizes, tested the customer journey, and supported the shift from waitlist to pre-orders and sales.

Gallery

Selected screens

A closer look at the website I designed for The Perfect Part® Comb.

Screens shown are from the original pre-launch website version designed by Pixels by Raelyn. The brand's current live website was created separately.

Original pre-launch homepage — desktop
Original pre-launch product page — desktop
Original waitlist landing page — desktop
Original pre-launch shop page — desktop
Original About / Our Story page — desktop
Key features

Deliverables and highlights

·01

Product education

Clear feature explanations help visitors understand how the adjustable guide tooth and 13 locked click sizes work.

·02

Waitlist funnel

An early-access page collected prospective customer information before the product became available.

·03

E-commerce experience

The site supports product discovery, ordering, payment, and clear shipping information.

·04

Founder storytelling

The About content connects the invention to Mo's experience, persistence, and hands-on development process.

·05

Customer support content

FAQs and policies answer the questions customers ask before and after purchase.

Measurable results

What has been recorded so far

  • ·01500+ — Waitlist sign-ups
  • ·0240+ — Pre-orders since launch
  • ·0312.9K+ — Views on product content
Outcome

The final result.

The final website gave The Perfect Part® Comb a dedicated digital home that educates customers, collects early demand, tells the founder's story, and supports the shift from product development to online sales.

Skills demonstrated

What this project shows I can do

  • UX thinking
  • E-commerce design
  • Website strategy
  • Responsive design
  • Product storytelling
  • Copywriting
  • Email-list development
  • Customer journey planning
  • Platform configuration
  • Client communication
  • Launch coordination
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